Activity 6

Research how BP initially handled the Gulf oil spill when the Deepwater Horizon drilling platform exploded in April 2010.  Specifically, note how the company dealt with the clean-up process, those directly impacted by the spill (individuals, businesses, local and state governments), the federal government, and its own shareholders and employees.  Compare BP’s response to BusinessWeek’s five-step model for handling a crisis.  Based on this comparison, evaluate BP’s crisis response.  What did the company do right?  What should it have done differently?  What ongoing obligations does BP have to the environment as a stakeholder?

The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used. The paper should be at least 1.5 – 2 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to competitive strategy. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.