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  • Prepare a chart similar to the one attached to indicate whether the correlation between variables A and were found to be positive, negative, or minimal. 
  • Provide explanation and justification for your decisions.

In your own words, explain what it means if the correlation of 2 variables is positive, negative, or minimal (close to 0), and give an example of each.

  • What do you deduce from the correlations? Explain if you believe these to be short or long-term objectives and outcomes. 
  • What are the implications for Big D Incorporated regarding its client in the outdoor sporting goods? 
  • What are the implications for the penetration into the indoor sporting goods market? 
  • Also, how can you use the correlation tools to identify the variables in the research toward the expansion into the indoor sporting goods market?